What are Advertising Hoardings?

Advertising hoardings are usually very large boards on which advertisements are shown, and are usually located at the side of a road. Most advertising hoardings require approval before being put up, although some types of advertising hoardings and advertisement signs can be displayed without consent.

The media market categorizes advertising hoardings as 'Outdoor', part of 'Display' advertising.

Panels are sold on a bi-monthly basis either:

• Line by Line - individually selected sites
• Campaign Packages - arranged by poster specialists or in contractor selected packages, either nationally or by TV region
• By target audience - delivering reach (percentage of audience contact) and frequency (number of viewing occasions)