The Digital Printing Revolution

A lot of talk has been given to the technological revolution that has taken place in print, moving from standard format printers to digital technology. but what is digital printing all about and, more importantly, what does it mean for you?

The digital revolution started in the retail and fine arts sector, for the production of point of sale graphics that you see in every major store and for fine art prints, both of which require excellent quality print. Digital printing was able to meet this demand.

It was inevitable that this technology would be harnessed to cope with the ever growing demands of the sign industry. The challenge was picked up by the Vutek Company who developed a very expensive printer that was accessible to sign companies mainly through trade print suppliers. As the technology was refined and became more widely available, smaller, more affordable equipment came on to the market place which has led to the widespread adoption of digital printing.

The first digital printer installed at Signcraft was a converted ink-jet system formally used for printing on to poster paper. Unfortunately, the R&D on this equipment was not perfect and we had a melt down of the ink ducting system, resulting in a complete evacuation of 12 litres of very aggressive and expensive ink all over the brand new print room floor. Thankfully we have since moved on and now run a pair of superb state of the art Seiko Colour Painters, rated as the best available printers in the field of permanent signage printing. Our change to digital print technology has revolutionised our production line. It has increased our output, assured quality and firmly placed us in the forefront of property based sign producers.

The advantages to our clients are enormous. Logos and colours are guaranteed to be perfect and the general level of finish is exceptional. With the rapid growth of designer led board and banner advertising, this is essential and digital printing has allowed us to faithfully reproduce very complicated designs, cost-effectively creating stunning signs for every day use.

So when people talk about the digital print revolution, it really isn't on understatement. We can now do so much more with signage at a quality and price never thought possible before. Vivre la revolution!

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