Shop Fascias and Retail Signage. The propensity of modern shopping centres plus the recession have meant that the opportunity for competitive rents on the high street has increased. However, the number of charity outlets has also risen.
Looking good with clear, instantly recognisable signage is the first step in increasing footfall. The Royal Society for the Prevention of Cruelty to Animals (RSPCA) has taken its image very seriously, determined to raise its profile and its share of people’s generosity.
The RSPCA recently engaged the Signcraft team to roll out a chain of shop fascias for their retail outlets, with a view to harmonising their public image. With so many charity shops competing for a share of people’s disposable income on the high street these days, each organisation has to be clearly visible in order to draw attention to the products on offer, as well as promote the good work that the additional income will enable them to do. (The image shown is of the RSPCA charity shop in Watford, Hertfordshire.)
If you wish, you can donate to the RSPCA on their website.