Corporate Identity Change, Osborne UK


Signcraft was recently instructed to provide signage services in tandem with our client Workplace Creations, who have recently rolled out a corporate identity change and new offices fit-outs for Osborne, the UK construction company.

The new corporate identity is a major step for Osborne construction in terms of applying the changes throughout the company. They have embraced a bold and very innovative design, retaining basic elements of their old identity, which uses a distinct and very difficult to reproduce cerise base colour. This colour has proven virtually impossible to match in a spray paint or powder coated format. However, after many trials and experiments by the Signcraft team, we triumphed by digitally printing the colour directly on to vehicle wrapping vinyl, using our Swiss Q UV flatbed printer. Then we coated the signs with the vinyl media to a achieve a perfect match and high quality finish.

Signcraft has also been involved in creating the design and production of site hoardings for Osborne construction , as can be seen in the site image of Waterloo Station. The hoardings, printed with details of the new corporate identity worked very well in displaying the colour gambit of the new identity package whilst promoting the name of the construction company to the high volume of commuting public.

If you require details or have questions regarding printed hoardings, please contact Signcraft’s Tony White. For information regarding building signage and graphic design, including corporate identity design, please contact Bob Colwell. Contact Signcraft.

Osborne - new logo