Dalkeith Arcade in Bournemouth was a medium sized, unattractive and out-dated retail centre. Signcraft was appointed to re-generate the shopping centre by creating a brand identity to revitalise the building and surrounding area, to attract more visitors and improve their shopping experience. Phase I, the interior: our new banners went on display. We transformed the ground and first floor malls with high energy, effective signage, designed by Emma Hunt Design. Phase II, way finding: an effective way-finding system, leading from the Richmond Gardens multi storey car park next to annexed to the shopping centre, was installed to encourage people into the centre. The … Continue reading →